When surfing the Internet for pleasure, website speed may seem like something we take for granted, but when it comes to consumerism, every second matters. The speed of your website can significantly impact user experience, search engine rankings, and ultimately, your bottom line. At MORBiZ, a small business digital marketing firm, we build websites with exceptional load time on mobile and desktop. Why do we take it so seriously? Let’s dive in.
In today's fast-paced world, users expect websites to load quickly. In fact, research has shown that 40% of users will abandon a website if it takes more than three seconds to load. Slow website speed can also result in a poor user experience, leading to increased bounce rates, decreased engagement, and lower conversion rates.
Think about it - if a user clicks on your website and it takes too long to load, they're likely to become frustrated and move on to your competitor's website. On the other hand, if your website loads quickly, users are more likely to stay engaged, browse your content, and take action, like scheduling an appointment.
In addition to impacting user experience, website speed also plays a significant role in search engine rankings. Way back in 2010, Google announced that website speed would become a ranking factor in its algorithm. Since then, website speed has continued to play a crucial role in placing high in search results with Google leading the charge in prioritizing fast-loading websites because they provide a better user experience.
Let's consider some examples of how website speed can impact user experience and search engine rankings for specific types of small businesses:
Slow website speed can lead to decreased engagement, lower conversion rates, and even cause a drop in revenue. To avoid this, it’s necessary to partner with a digital marketing company that builds lightning fast websites, like MORBiZ! For more than a decade we’ve been helping local businesses across the country build their
local web presence
to attract and retain customers in their own communities. To learn more about our services, or to request a consultation for a new small business website, call MORBiZ at
855-266-7249
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