The Webology Blog
Digital Marketing Excellence Without The Paywall – Figure It Out Here 🤷♀️ Or Just Hire Us!
How to Design a Website for Lead Conversion: Ultimate Guide
by Blake Akers | May 14, 2024
Your website is often the first point of contact with your target customer, which makes it an important part of your marketing funnel. Plus, it's where most conversions take place! Even people who get your business card or learn about you from a connected TV campaign, eventually check out your...
The Important Elements of Search Engine Optimization
by Blake Akers | May 14, 2024
"Unlock the Power of SEO: Discover the Essential Elements for Success!" Introduction Search engine optimization (SEO) is essential to any online marketing strategy. It is the process of optimizing a website to increase its visibility in search engine results pages (SERPs). SEO involves various...
How to use OTT Ads for Personal Injury Lawyers: The Ultimate Guide
by Amy Gable | May 13, 2024
About 93% of US adults access streaming platforms while the percentage of cable and satellite users is only 40%. This shift in viewing habits presents a golden advertising opportunity for personal injury lawyers. Many of our clients in this space are spending a sheer fortune on Google Ads these...
A/B Testing and Website Optimization: Ultimate Guide
by Blake Akers | May 10, 2024
Did you know you could boost your website's performance without even spending a dime extra? A/B testing helps you identify the best variant of almost every website element, including: The calls to action Design and interface Content Images Videos And that's just the tip of the iceberg! With A/B...
Can You Link from an Ad on OTT Platforms?
by Amy Gable | May 8, 2024
With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the power of OTT advertising to reach their target audience. However, if you're new to this form of advertising,...
Where do Ads Come up in OTT Platforms?
by Amy Gable | May 7, 2024
Over-the-top (OTT) platforms aren't just revolutionizing the way we consume content. They've also opened doors for impactful advertising by providing diverse ad placement opportunities for businesses with just about any sort of budget. Thanks to the wide adoption of streaming platforms, television...
What are OTT Ads? 3 Amazing Reasons Why They’re the Future
by Amy Gable | May 2, 2024
The way we consume content has changed in the last few years. People aren't subscribing to cable TV as much as they used to. My parents FINALLY cut the cable last year, so it's not just the under 30 crowd making the switch. Why? Mainly because they now have more control and lower costs thanks to...
All About the YouTube Shorts Video Sharing Platform
by Blake Akers | May 2, 2024
The way we consume content has changed a lot in recent years. Thanks to our dwindling attention spans, short-form content platforms like YouTube Shorts have taken center stage. 🕺 Smart businesses are utilizing this trend to achieve their marketing goals, and so should you! 💲💲💲 In this blog post,...
What is Attribution in Digital Marketing? – Webology’s Guide to Marketing Attribution
by Blake Akers | Apr 30, 2024
Your prospects go through multiple touchpoints before converting into customers. Calculating your overall digital marketing ROI is straightforward. But, how do you know which customer journey touchpoints are responsible for results? This is where attribution comes in. It lets digital marketers put...
Are Short Videos on YouTube Okay for SEO?
by Blake Akers | Apr 29, 2024
Long-form videos were popular on YouTube for years before Shorts were officially introduced in 2021. The way YouTube presents and pushes short-form and long-form content is different. If getting more search engine visibility is your priority, you might wonder "Are short videos on YouTube okay for...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
Recent Comments
As a leading AI marketing agency, we've built highly-effective processes around search engine optimization tools like Page Optimizer Pro.
Featured Content:
Reach out to the Webologists today!
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
MON–FRI 8AM–5PM
Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.